Marketing Training Built for Home Service Pros

TANDEM ACADEMY

DISCOVER TANDEM ACADEMY

Learn to build marketing systems you can actually run between jobs.

Most home service business owners don’t need more marketing advice — they need clear direction, proven systems, and a way to actually put things into action. The Tandem Academy was built specifically for home service pros who want to understand their marketing, run it with confidence, and stop relying on agencies to explain what’s happening behind the scenes. This isn’t theory. It’s practical, step-by-step training designed to work alongside your business — and inside your CRM.

Everything is broken down into simple lessons with templates and action steps you can use right away.

Inside, you’ll learn how to:
 • Build a professional brand people recognize and trust
 • Fix and improve your website and Google Business Profile so people can find you
 • Get more reviews and use them to win more jobs
 • Post and share content without it taking over your time
 • Get more calls and leads with clear offers and follow-up
 • Keep track of leads, customers, and jobs in one place
 • See what’s working so you are not wasting money
 • Grow steadily with referrals, repeat business, and seasonal campaigns

Each module is short and focused and built for busy home service owners who do not have time to sit through fluff.

The Tandem Academy shows you how to run your marketing in a clear, step-by-step way so you are not guessing, Googling, or relying on someone else to explain it to you.

What You’ll Learn

Every lesson includes:

The Tandem Academy is designed to help you handle your own marketing without hiring an agency or being left in the dark.

Built So You Can Run It Yourself

A Resource You Can Use Over and Over

Inside, you will find:




This is not a course you watch once and forget about. You get access to a growing library of tools you can come back to whenever you need them.

Community access and live help when you need it

Quick guides for common home service marketing problems

Checklists and planners to keep things organized

Ready-to-use setups for reviews and lead follow-up

Templates for emails, social posts, ads, and follow-up


As your business grows, the Academy grows with you.

Real examples from home service businesses

Clear next steps you can actually follow

Simple worksheets and templates

Short, clear video training

You will know what to do, why you are doing it, and how to set it up so things keep running even when you are out on jobs.

Click each section to learn more

Explore the Phases: 

The Tandem Academy is broken into five phases that build on each other. You can work through them in order or jump to the phase that fits where your business is right now. As you move through the phases, everything connects. What you set up early makes the next steps easier and more effective.

Each phase focuses on one part of your marketing, starting with the basics and moving toward steady, long-term growth.

EXPLORE TANDEM ACADEMY AT A GLANCE

How Tandem Academy Is Organized

Click each section to learn more

Explore the Phases: 

The Tandem Academy is broken into five phases that build on each other. You can work through them in order or jump to the phase that fits where your business is right now. As you move through the phases, everything connects. What you set up early makes the next steps easier and more effective.

Each phase focuses on one part of your marketing, starting with the basics and moving toward steady, long-term growth.

EXPLORE TANDEM ACADEMY AT A GLANCE

How Tandem Academy Is Organized

These modules help you define who you are, who you serve, and how you show up online. They’re focused on clarity, consistency, and trust.

  • Module 1: Welcome Get an overview of Tandem Academy, what to expect, and how to get the most out of your learning experience. Set your goals, track progress, and meet the community supporting your growth.
  • Module 2: Build Your Brand Foundation Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.
  • Module 3: Your Online Presence Turn your website and Google Business Profile into 24/7 sales tools. Optimize for visibility, clarity, and conversions so customers can find and trust you instantly.
  • Module 4: Reviews & Reputation Management Master the art of collecting and showcasing reviews that build trust. Learn how to handle feedback, respond with professionalism, and boost your online reputation.
  • Module 5: Leadership & 5-Star Company Culture Build a team that believes in your mission. Learn leadership and communication skills that inspire employees, increase retention, and enhance customer experience.

Outcome:
You’ll have a strong brand identity, a cohesive message, and the professional presence needed to attract loyal customers and a reliable team.


PHASE 1: FOUNDATIONS — Build the Base of a Profitable Brand

Click each section to learn more

Explore the Phases: 

The Tandem Academy is broken into five phases that build on each other. You can work through them in order or jump to the phase that fits where your business is right now. As you move through the phases, everything connects. What you set up early makes the next steps easier and more effective.

Each phase focuses on one part of your marketing, starting with the basics and moving toward steady, long-term growth.

EXPLORE TANDEM ACADEMY AT A GLANCE

How Tandem Academy Is Organized

This section focuses on local search, content, and community — everything that puts your business in front of the right eyes.

  • Module 1: Social Media That Sells (Without Being Salesy) Build genuine connections through social content that educates, entertains, and converts. Learn what to post, how often, and how to build authority through authenticity.
  • Module 2: Local SEO & Google Maps Domination Dominate the Google Map Pack and attract free, high-quality leads. Learn how to optimize service pages, build citations, and track your local rankings.
  • Module 3: Community Engagement & Local Partnerships Leverage local relationships to grow your business. Partner with realtors, sponsor events, and turn community involvement into content that boosts your visibility.
  • Module 4: DIY Content & Video Marketing Confidently create your own photos and videos that attract attention. Learn filming tips, editing basics, and content ideas that build trust and engagement.
  • Module 5: Video Marketing & YouTube for Local Businesses Turn YouTube and video content into a steady source of organic leads. Learn how to film, optimize, and repurpose videos that showcase your expertise.
  • Module 6: Instagram Funnel Mastery — Turning Followers into Paying Clients Transform Instagram into a complete marketing funnel. Build your profile, create story highlights, master DMs, and run ads that convert followers into real leads.

Outcome: You’ll show up everywhere your audience looks — online and locally — with a presence that drives clicks, calls, and conversations.


PHASE 2: VISIBILITY — Be Seen, Trusted, and Remembered

Click each section to learn more

Explore the Phases: 

The Tandem Academy is broken into five phases that build on each other. You can work through them in order or jump to the phase that fits where your business is right now. As you move through the phases, everything connects. What you set up early makes the next steps easier and more effective.

Each phase focuses on one part of your marketing, starting with the basics and moving toward steady, long-term growth.

EXPLORE TANDEM ACADEMY AT A GLANCE

How Tandem Academy Is Organized

Now that visibility is established, we teach how to consistently generate and nurture leads.

  • Module 1: Lead Generation Made Simple Discover how to attract qualified leads through proven offers, funnels, and ads. No gimmicks — just clear strategies to keep your pipeline full year-round.
  • Module 2: Email Marketing & Customer Retention Turn one-time jobs into lifelong customers with simple, effective email campaigns. Learn how to write, automate, and schedule messages that keep your brand top of mind.
  • Module 3: Financial Planning & Referral Systems for Sustainable Growth Master budgeting for marketing while creating reliable referral systems. Learn how to manage your ad spend, track ROI, and grow profitably through word-of-mouth.
  • Module 4: Paid Ads & Content Marketing Mastery Combine ads with content for maximum impact. Learn how to run high-performing campaigns across multiple platforms while maintaining consistent brand storytelling.
  • Module 5: Meta Ads Mastery — Facebook & Instagram Lead Generation Create Meta ads that convert. Learn step-by-step how to build, launch, and manage Facebook and Instagram campaigns that drive quality local leads.
  • Module 6: Google Ads Mastery — Be the Business They Find First Capture high-intent leads with Google Search and Local Service Ads. Master keyword targeting, campaign setup, and performance tracking.
  • Module 7: Local Service Ads (LSA) Deep Dive & Automation Get your business Google Guaranteed. Learn how to set up, verify, automate, and optimize LSAs to dominate the top of search results.

Outcome: You’ll build an engine that converts attention into appointments — through ads, emails, referrals, and review-driven trust.


PHASE 3: LEAD GENERATION — Turning Attention Into Action

Here, we move from marketing activity to marketing efficiency.  It’s all about automation, data, and performance tracking.

  • Module 1: Automations & CRM Basics Streamline your operations with GoHighLevel (GHL). Automate follow-ups, reminders, and lead nurturing so your business runs even when you’re off the clock.
  • Module 2: Tracking, Analytics & Optimization Understand your numbers and make data-driven decisions. Learn how to track what matters, identify what’s working, and optimize for steady growth.
  • Module 3: Advanced Strategies + Ongoing Growth Move from getting leads to scaling smart. Learn how to retarget, launch seasonal campaigns, create referral systems, and build long-term marketing rhythm.
  • Module 4: AI & Automation for Home Services Marketing Use AI tools to save time, write content, and manage tasks smarter. Automate repetitive processes and let technology support — not replace — your personal touch.
  • Module 5: Scaling Your Business with Systems & Delegation Free yourself from daily chaos by systemizing operations. Build repeatable processes that support consistent service delivery and scalable growth.

Outcome: You’ll have a smooth, trackable marketing system that runs on autopilot — giving you time to focus on leadership and growth.


PHASE 4: SYSTEMS — Automate, Track, and Optimize

Click each section to learn more

Explore the Phases: 

The Tandem Academy is broken into five phases that build on each other. You can work through them in order or jump to the phase that fits where your business is right now. As you move through the phases, everything connects. What you set up early makes the next steps easier and more effective.

Each phase focuses on one part of your marketing, starting with the basics and moving toward steady, long-term growth.

EXPLORE TANDEM ACADEMY AT A GLANCE

How Tandem Academy Is Organized

These modules teach the bigger-picture strategies that make growth sustainable — from leadership to planning to exit readiness.

  • Module 1: Resource Library & Community Hub Access templates, checklists, guides, and the full Tandem community. Collaborate, ask questions, and share wins as you grow your marketing confidence.
  • Module 2: Hiring & Training for Marketing Support Learn when and how to delegate marketing tasks effectively. Build SOPs, train staff or VAs, and ensure brand consistency as your team grows
  • Module 3: Crisis Communication & Reputation Recovery Handle bad reviews or service issues with professionalism. Learn how to respond gracefully, rebuild trust, and turn negative moments into long-term credibility.
  • Module 4: Marketing Strategy Refresh (Annual Planning) Plan your next year with clarity and confidence. Review what worked, set new goals, update offers, and create a 12-month marketing action plan.
  • Module 5: Long-Term Business Growth & Exit Strategy Position your company for long-term success or eventual sale. Build systems, recurring revenue, and brand equity that increase your business value.

Outcome: You’ll master strategic leadership, maintain your brand’s reputation, and position your company for long-term success (or a profitable exit).


PHASE 5: GROWTH — Lead, Scale, and Build Longevity

Click each section to learn more

Explore the Phases: 

The Tandem Academy is broken into five phases that build on each other. You can work through them in order or jump to the phase that fits where your business is right now. As you move through the phases, everything connects. What you set up early makes the next steps easier and more effective.

Each phase focuses on one part of your marketing, starting with the basics and moving toward steady, long-term growth.

EXPLORE TANDEM ACADEMY AT A GLANCE

How Tandem Academy Is Organized

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

$47

ADD TO CART

Bundle all of Phase 1 and SAVE! 

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

$47

ADD TO CART

Bundle all of Phase 2 and SAVE! 

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

$47

ADD TO CART

Bundle all of Phase 3 and SAVE! 

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

$47

ADD TO CART

Bundle all of Phase 4 and SAVE! 

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

SEE DETAILS

Create a recognizable, trustworthy brand that customers remember and recommend. Learn your voice, visuals, and story — the foundation of all successful marketing.

Build Your Brand Foundation

PHASE 1: FOUNDATIONS

$47

ADD TO CART

$47

ADD TO CART

Bundle all of Phase 5 and SAVE! 

Modules at a Glance

PHASE 1
PHASE 5
PHASE 4
PHASE 3
PHASE 2
You do not need to buy everything at once. You can view each phase, pick the modules that solve the problems you are dealing with right now, or bundle modules together and save. Each module works on its own, and when you are ready, the next phase is already set up for you.

Start where you need the most help today and build from there as your business grows.

PHASE 1: FOUNDATIONS

Turn your story into a trust-building tool — not filler. You’ll learn how to frame your experience around your customer’s needs so your About page actually helps convert visitors into calls.

Lesson 5: Tell Your Story (That Customers Care About)

Look professional everywhere — without overthinking it. Learn how to make your business look consistent everywhere — without hiring a designer. You’ll choose simple colors, fonts, and visual guidelines you can use across your website, trucks, uniforms, and marketing materials.

Lesson 4: Visual Identity Made Simple

Attract better customers — and fewer headaches. Get clear on who your marketing should talk to — because “everyone” isn’t your audience. You’ll identify the customers who value your work, pay on time, and refer others — so every ad, post, and message works harder.

Lesson 3: Define Your Ideal Customer

Say what you do clearly — and sound like someone homeowners trust. Craft clear, confident messaging that homeowners instantly understand and trust. You’ll define who you help, what you do, and why it matters — so your marketing sounds human, not corporate or confusing.

Lesson 2: Find Your Brand Voice & Message

Build trust before the first call ever happens. Understand why your brand is more than a logo — and how every interaction shapes trust, recognition, and referrals. You’ll learn how branding shows up in your trucks, website, phone calls, team, and customer experience — and why consistency matters more than perfection.

Lesson 1: What a Brand Really Is

What You’ll Learn:

Look more professional without overcomplicating things

Stop sounding generic or “salesy” & attract better-fit customers

A defined ideal customer profile
A customer-focused brand story
A clear, consistent brand message
Visual guidelines that build trust at a glance

Build a brand that supports long-term growth

$47

ADD TO CART

What You'll Walk Away With:

A reusable Brand Blueprint Workbook

Perfect For Home Service Pros Who Want To:

Create a recognizable, trustworthy brand customers remember and recommend.

MODULE 1: Build Your Brand Foundation

This module helps home service pros get clear and consistent in how their business shows up — so the right customers recognize you, trust you, and choose you without being chased. You’ll build a complete brand foundation you can apply across your website, trucks, marketing, and customer experience.